QR codes for flyers and posters

What to think about

• Create one code per flyer version for A/B testing.
• Use a large enough code for the viewing distance.
• Make the call-to-action near the code very specific.

Static or dynamic?

For flyers and posters, the safer option is usually dynamic url qr. Static QR codes are fine for permanent information, but dynamic codes are better when the destination, campaign, schedule, menu, offer, or contact details may change.